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I think the exclusives actually encourage piracy especially when the content is something like SciFi/Fantasy where much of the audience is tech-savvy and have strong opinions regarding DRM. Maybe the average reader of best-sellers or some other genres may look at Kindle exclusives as a reason to buy a Kindle over another reader, but I think you're less likely to get that reaction from this audience. I'm sure many will think it a fine excuse to upload and download those titles at will.
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