If I was in the market for a HDX as a Christmas present, I would have appreciated this offer. It's not credit card based which is good, but I'm sure they could send collectors after you if you didn't pay.
If it was an offer to put it on a credit card, I'd be totally against that. I dump my direct deposits straight to my card every month, but I pay the card in full every month too. You can't spend money you don't have with those things.
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