So this is fun...
Noticed tonight that Kobo-US finally has a shopping cart feature. Excellent! I added three promo-eligible books to it, went to check out, and everything looked good at first. Added 50Dec, and it was applied to the top book (most recently added) without a hitch...but not to the other two. Attempted to add it again, no dice. Apparently the cart doesn't like multiple instances of multiuse codes.
So, back to the drawing board, it seems...
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