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Originally Posted by marc59
As an EU based company I do not have to charge VAT to customers outside the EU. It is expected that non-EU customers pay VAT in their own country, should this have a VAT of course.
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This is correct. I was wrong earlier. For exporting products outside the EU, a EU-based company does NOT have to charge VAT. Actually, they'd have to use the "0% tariff".
So yes, the 549 euro price would be correct for US customers. However, since the dollar is so weak (or, conversely, the euro is so expensive) you still end up with a price of $675 against the current exchange rate.