Thread: Marvin pricing
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Old 12-03-2013, 10:18 PM   #44
crashnburn
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Posts: 154
Karma: 2160280
Join Date: Jul 2009
Device: iPad1 iOS 5.1.1b, iPhone 4
Quote:
Originally Posted by kguil View Post
@crashnburn - thanks for your advice!
Quote:
Originally Posted by Apocalypto View Post
Selling to Amazon would kill the product a la Stanza but Marvin is only viable as long as it produces sufficient ROI for Kris to spend the time supporting it. The low-hanging fruit is monetizing the "free" versions, and that means ads, but you can do it in a tasteful way. This would also free him to switch to a universal binary for the paid app but I know he's conscious of not abandoning 5.x users (iPad 1?) so if it comes to that maybe the next major version.

It's important enough to have a good reader that puts user considerations above those of the store it's tied to (like Kindle or iBooks) that I'd also support Kris charging again for a 3.0 update, along with the revamped free, but that'd probably need surveying users because it could turn people off too.
No. Ads are a crummy way for any apps "exceptions" being 'content' ads like Flipboard. Why? It has a magazine feel and between articles you have some Ad Pages.

For Kevin - I'd do what we are doing for a small product startup - White Label licensing without exclusive rights.
So keep developing the product, maintain quality and feature set. Maintain vision.
Do not bow to clients. Let product vision grow in best way.
Keep team and organization "SMALL" light so cost pressures do not come up.
Let it be the reader of choice for people - Demand drives it.
Slowly port/ license it to various Reader / Book Platforms as the best Reader (managed, designed and kept PERFECTLY CAPABLE)

PS: All the positive benefits of Stanza without the negatives of selling out Amazon.
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