Zdnet' s take:
http://www.zdnet.com/amazons-drone-d...e539&ttag=e539
Quote:
Here's a look at the flavors of drone speak today following Amazon's 60 Minutes profile:
Cynic: Bezos knows damn well that a five year time line is way aggressive and the FAA is going to look long and hard at the concept. Bezos' 60 Minutes spiel is nothing more than a PR stunt.
Techno-optimist: Amazon is reinventing shopping and will close the gap between instant gratification and e-commerce. Amazon is innovative beyond belief.
Realist: Amazon concept could work, but will likely take more than five years to pull off, but sounds neat. Who am I to doubt Bezos?
So what's this drone idea really about? Messaging. Amazon is increasingly being known for its innovation---whether it's Amazon Web Services, supply chain or its Kindle business model. This innovation culture keeps people interested and away from annoying questions about profit margins.
Piper Jaffray analyst Gene Munster noted:
While it's highly unlikely we have flying Amazon delivery drones in four to five years, the recently announced initiative illustrates the culture of innovation at Amazon and the depth of its goal to re-engineer the fabric of retail for the next 100 years.
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I'm thinking it is all of the above.
A little multivariate thinking goes a long way.