Quote:
Originally Posted by tubemonkey
Those are the final prices after you subtract the value of the free gift card the store gives you for buying the device. Up front, you pay full price or a minor discount price.
When it comes to electronic devices, manufacturers generally don't allow retailers to heavily discount their products. To get around this restriction, retailers will either offer free gift cards or bundle in added accessories to entice you to buy.
So for your example, you pay Staples full price ($119) for the Paperwhite 2 and they'll give you a free $20 Staples gift card.
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oh I got it. Thanks much. I've ordered 2 kindles 2 days ago (while waiting for the Aura HD) and I didn't see any such discount
