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When it comes to eBooks I'm not a PDF fan either. I think it's a great format for storing an electronic representation of the printed page, but a terrible format for eBooks.
I personally feel the format has done more to hurt eBook adoption than anything it's ever done to help it. It's ubiquitous, so anyone thinking of posting an electronic document always jumps straight to the idea of PDF. Unfortunately, most PDFs are formatted in letter or A4 size; both of which display poorly on the vast majority of monitors and resolutions in common use. The end result is that the majority of the population ends up associating electronic reading and eBooks with the bad experience they had trying to read something in PDF.
I won't even start on the travesty of PDFs which cannot be printed. It's a printing format; removing the ability to print removes 90% of the benefits the format provides.
Yes there are things it does very well-- but its fundamental page-based nature makes it a poor choice for reading on screen.
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