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The publishers made Amazon more dominant by their price fixing scheme. I never bought ebooks from Amazon before because I didn't like the way they locked people in and I could always buy epub elsewhere with a coupon and get it cheaper. After the price fixing I stopped buying and borrowed from the library instead. When the price fixing ended Amazon reduced their prices but Fictionwise was out of business and Kobo still didn't allow coupons. So now I do buy some ebooks from Amazon when I never would before.
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