Quote:
Originally Posted by fjtorres
That would be a start.
Or, as they say; "A necessary but not sufficient condition."
Also,note that some publishers do sell direct.
And they still go through Amazon.
There is more to Amazon's success selling books than just low prices and great customer service; they have spent over13 years experimenting and figuring out how to sell ebooks and building a support structure. The cost of entry into the business is low but any challengers had better be fast learners; Amazon isn't standing still.
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Obviously I was not speaking clearly as it was my intent to say most of that and I thought that I had. Oh well.
My thoughts are:
Amazon does well in the ebook market because they make it easy for the customer, generally are competitively priced, and had built up a strong customer base in many related and unrelated areas already. The new and used paper book market for one, kitchen gadgets, medical items etc. They are pretty diverse and as much of what is listed is supplied by other people on demand they do not have to carry inventory on everything. I would venture to guess that most people who buy online regularly have at least looked at Amazon for a price comparison.
Still others can do the same. Wouldn't be easy but I doubt that Amazon was based on easy. Wal-Mart was perhaps and they had some pretty stiff competition in an almost identical marketplace that they were entering. I say they but it was just one guy who was bored who started Wal-Mart?
But you astound me. I had no idea that Amazon was even considering selling ebooks 13 years ago and building up a support structure. I had a few scanned PDF files at that time but no concept that ebooks were about to become mainstream. Probably because I was living in Inuvik with sporadic dialup way back when.
Helen