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I read the press release and I must say that I am not impressed. Yes, it's positive that Sony plans to offer the Sony Reader in about half of all Borders stores nationwide. And yes, it's positive that Borders will offer prepaid cards to be used for buying e-books at the Sony CONNECT store.
Yet the original problem remains: the price of the e-book is too high to seriously compete with paperbooks. I am afraid that people from the street will glimpse at the Sony Reader, admire its fantastic screen, only to finish their shopping with a good old $8.99 paper book. As long as there isn't a compelling (financial) incentive for people less technology-minded than us, they won't switch. And a nice gadget demonstrated at a book store won't be enough to make the difference.
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