
TeleRead.org is
reporting that Sony will be selling it's new e-Reader device at about 200 Borders bookstores in the U.S. The stores seem almost ubiquitious through many areas, and it looks like an ideal way to work into a strong potential market. Every retail push of this sort is a win for not just Sony, but for e-book readers in general. And a convenient purchase location is likely to influence many of the e-book reader fans that are having trouble deciding between models.
Full details are available in the Sony
press release.
Related reference: E-ink reader comparison matrix.