I'm lucky. I have enough disposable income that I can afford to buy 50+ books a year a BPH prices, and that's more than I'm likely to read - so I don't really think about price. I have paid £25 for one hardback+ebook but that was a Kickstarter-style thing.
That's what I used to say. It's still basically true however now that my TBR is way too long, I have to really want to read a book and really want to read it right now to pay full price for a new release. So generally when something new comes along I add it to ereaderiq or luzme and keep my eye on the daily deals. Whilst I will pay say £9.99 for book X in theory, I don't want to pay that, not read it for a year and in the mean time it turns up in a deal for £1.99 say.
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