I don't have formal "rules" about maximum prices, but I have to really really want an ebook to pay more than $3.99. I've only gone higher a few times, and only two or three have been more than $5.99.
The vast majority have been $1.99 and under. I rely on sales and promotions, and I'm a big fan of Project Gutenberg and the MobileRead Library.
I'm also a regular at my local library for hard-copy books. I've got one on "hold" there right now -- I should be picking it up tomorrow.
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