Oh, I don't think you should change the cover; my initial impression was simply that it sells a slightly different story, but I think anyone would realize that once they read the blurb. In a way, that might be to your benefit, since you could catch more people that way; the cover is the proverbial honey to catch the flies, but the story has to do the rest.
I'm a rank amateur, too, and I agree that Amazon can be very frustrating. I use their KP select program, which I am stuck in for the rest of my 90 day period, and it limits me from selling elsewhere for no obvious gains (that I can see).
I think you have a great story here and one that many people will connect with on both sides of the pond. I love how you connected it with real places throughout England, which I think would be educational for American children to read as well (since many of them are pretty foggy about the geography of their own country, much less the UK!).
Wish you luck with the book and others to follow; at least you have a sizable amount of reviews! That's the best way to start.
Joshua
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