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I'm occasionally willing to go up to the agency-norm of £4.99 for a book I really want - I just paid £4.49 for Joe Abercrombie's Red Country, the day it was out in MMPB, without a quibble, although I have waited for the MMPB price drop - but most of the fiction I end up buying I am buying because it is too cheap not to buy, so my average price is way lower.
Since I haven't read most of them, a more truthful measure might be how much I spend on all fiction per book I read, which might not be all that different from when I was buying full-price paperbacks.
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