Amazon has really become proactive, and annoying, in soliciting reviews via email too. Almost every day I get at least one email from them asking me to review an item I purchased or to answer a question another reviewer or prospective customer has posted. Amazon is a retail megacorp, so I guess we should expect this, even if we hate it. From what I hear the Fire HDX is basically just a big advertisement with "Buy Me" buttons popping up everywhere. It is like having your very own portable billboard that follows you everywhere begging you to purchase stuff. That is good reason to buy a non-Amazon tablet, IMO.