Quote:
Originally Posted by Lbooker
Most consumers are not objective. Whether they consume colas or e-readers, objective scientific studies show that most consumers are subjective, and once they have formed an opinion about a product, you can show them scientific proofs that they are wrong and they will dismiss them.
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There currently is no science on adults who grew up routinely e-reading on high quality modern devices, so there are no good scientific proofs in this area to dismiss.
There is a moderate amount of science on people who have recently adopted e-reading, or who are e-reading naive. A fair chunk of it is rather methodologically poor, and it seems to me that the vast majority of it is also on tablet screens, not e-ink.