[HarryT]

Originally Posted by Quexos

Well yes, cheap books is a good point for Amazon.
But that does not fix the issue to begin with. What do I do with my collection of epubs should I ditch my epub readers and take a PW ?
I am not comfortable with Caliber and should I have format issues with .mobi or .azw, I have no idea how to mess with the css myself as I'm used to on my epubs.

Amazon's "modern" format, KF8, is exactly like ePub in terms of CSS - it's essentially ePub in a Mobi wrapper. To adjust it in Calibre, just select the "Tweak Book" menu item which expands the book into its HTML and CSS source, and then edit the CSS exactly as you would do with an ePub book.

This issue would be fixed if the PW had epub support. If amazon's environment and prices are so great, they should not fear customers leaving and if customers keep buying amazon books as they do now, there is no reason for prices to change. What's more is customers of other epub selling companies would flock to amazon and their epub supporting reader and end up buying amazon books which are as you say, cheaper.

But in order to be compatible with ADE devices, Amazon would then need to use Adobe's DRM system, because you know as well as I do that most publishers won't sell books without DRM. That would then mean that Amazon would have to use Adobe Content Server and pay Adobe their 22c per transaction. The result would be that Amazon would: (a) be paying huge sums of money to Adobe (which would be very poor for them in business terms), and (b) have to raise prices to cover those costs. Where's the incentive for Amazon to do that?

Even piracy would probably decrease as quality retail ebooks would be available easily and at a fair price in an OPEN environment.

The ePub market is not "open" - you're playing in Adobe's "walled garden" just as I'm playing in Amazon's. The different between us is that I'm happy opening the gate and going elsewhere, and you're not.