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My point was, though, that even though the sales might not be large that is going to be one customer who will eventually be lured away from visiting the physical bookstore by the simple ease of doing searches online and downloading ebooks.
I used to visit a bookstore or check out the physical book aisle in the local supermarket or dept store at least weekly. Now I don't even bother with that. I'm talking about a lifetime habit changed in only a few years because of the ownership and convenience of an ereader.
Now multiply that by customer after customer with slowly aging eyes who decides to give an ereader a try because of the adjustable fonts, and your customer base slowly erodes.
So they may make a little money upfront, but I'm sure Amazon has the stats to prove that after about two years they will own that customer, which is why the deal is structured the way it is.
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