I bet there are. There are plenty of people who are willing to pay a significant premium to buy a Toyota or Honda because the Detroit cars are crap when it comes to quality control. And concerning jumping ship. Please, jumping to a Kobo would be like trading a Lexus for a 1972 Ford Pinto! Sony went screaming from the US market because they never got the concept of how to make a eBook store work. And Nook is trying to keep that huge anchor attached to it from pulling it to the bottom of the sea. Another example is to look at how many people buy premium Apple products. We know they are way over priced, yet we buy them anyway because we know the quality is a sure thing.