As I've stated before, regardless of whether Amazon claims the blue haze is by design, it is a distraction to many, and for a good reason. As a photographer enthusiast I know to avoid lenses that result in objects having a purple/bluish halo around them. A lens that has this defect is best tossed into the trash can. A purple/blue halo ruins photos as our eyes see it very well and our brains say, "WTF, Dude. You can take better photos than that." Photoshop even has a sophisticated set of algorithms designed to remove it. So even if it is there by design, it is terrible. If by design, fire the designer. My Nexus 7.2 doesn't have it and its screen is just as good as the HDX when it comes to colors.