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It will be interesting to see how many indie bookstores decide to offer both a $119 Kindle PW2 and a $149 Kobo Aura. Both have 6 inch screens.
I think my Kobo eReaders are superior to my Kindle PW on the level of the user interface but I suspect most new owners will simple let the price decide without appreciating the aesthetics of the Kobo devices. It seems almost like a classic PC versus Mac contest.
The Amazon offer does promise the bookstore a bigger share of the profit, offering 10% of the price of the book, not of the profit, which is heavily discounted at Amazon. However, the fine print says this only applies to books purchased through the device bought at the store (I don't know how many people buy their books on their Kindle but if they are like me, not many do) and it only applies for the first 2 years.
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