Quote:
Originally Posted by Crusader
Didn't know they already did it in the UK. I know Kobo had an agreement with a local supermarket chain to distribute their readers for a % cut of books bought with the devices.
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That is the core of the Kobo approach: local partners do the promotion and sales and Kobo does the big stuff at the back end and provides a global brand and visibility. To the retailer, selling Kobo is a longtime selling a house brand but with less effort and better market image.