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But they aren't "equally attractive" for the dedicated reader. A frontlit eInk device can be read in any lighting conditions, from bright sunshine to complete darkness, and has a battery life that dwarfs that of any tablet.
Don't get me wrong - tablets have their place. They're great for reading PDF's, books with colour images, magazines, etc. but speaking personally, an eInk device is enormously better for reading fiction.
It's not a case of either/or; many of us here have both, and use both, but use the right tool for the right job.
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