All I have owned are Kindles. I knew of the Sony and the Kindle when I was looking for a device (2008). My boyfriend, now husband, bought me a Kindle 1 for my birthday. I am thrilled he did because Sony's store sucked and I was not really all that savy about where else to shop. Amazon's store was great, growing, and inexpensive.
I am not overly worried about fonts and spacing, so I don't need a device that specializes in formating. I can fit my 600 or so books on my PW2 without a problem, so I don't need an SD slot.
If I should run out of room, I think I can cleanse books pretty easily (move cook books and similar books to my iPad, that type of thing).
I love the fact that I have an e-reader with great customer service, that works well, and has a great book store available. I know how to remove DRM and convert files so I am not tied to any one store and I can change e-readers easily if I need to. I just have not found the need.
I still chuckle at the walled garden comments on this site. If Amazon has a wall, it is about two feet tall and has massive holes cut through it not to mention tunnels. Pretty much everyone here is capable of removing DRM, I would guess just about 75% of the posters here strip DRM, so I don't buy the walled garden line.
Sony is a huge company that is interested in dominating the markets it is in. BN applied enough pressure, with Borders, Walmarts, and Target, to greatly hurt independent bookstores in the name of dominating the market. Kobo is owned by a large Japanese company that is probably interested in dominating the market. So I don't buy that Amazon's desire to make money and dominate is really all that different then the other major e-readers.
Amazon got into the e-reader market before BN and Kobo and had a few years to establish a brand and brand loyalty. Sony was in the market when Amazon entered but had a crap bookstore and poor customer service. It is not like Amazon drove out all the other e-readers. If anything, they demonstrated that there was a market and made the Nook and Kobo viable.
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