It's strange because the discount pop-up reads:
Quote:
Save 15% on Kindle, Kindle Fire HD 7", or Kindle Fire HDX 7"
Today, November 4, 2013, save 15% on Kindle, Kindle Fire HD, or Kindle Fire HDX. Enter promotional code ThnksFAA at checkout.
Limit one discount per customer, while supplies last. U.S. customers only. Discount valid on all versions of Kindle, Kindle Fire HD 7", and Kindle Fire HDX 7" sold and shipped by Amazon Digital Services. It does not apply to the same products sold by other sellers. Amazon reserves the right to cancel the promotion at any time. Promo code applies to the lowest priced qualifying item and may not be combined with other offers. If you return items purchased using a promo code, we will subtract the value of the discount from your return credit. Offer not valid with 1-Click ordering. Void where prohibited.
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PW2 should be available for this discount according to the pop-up ("all versions"). I guess the Paperwhites are not considered "Kindles".