Regarding the comparison of Sony Connect Store with Apple iTunes, I found the following
interesting quote:
Bogarty [director at idpf] thinks the Sony Reader has great market potential, but cautions against making comparisons with Apple's wildly successful iPod. "I think it's highly dangerous for anyone, including Sony, to make any comparison to iPod types of reach. I would be incredibly surprised if something like that happened because that kind of reach, as far as digital media [is concerned], has happened to only one device, and that's the iPod. I don't think [the Sony Reader] is going to explode the industry, but could it double or triple the industry? Yes, possibly. But I would be careful to say that this is the iPod of ebooks."