|
Upon reading the description you provided, my first reaction was that it sounded no different from any other holiday/event/seasonal promotion I receive:
In honor of St. Patrick's Day, we are offering a sale on books by Irish authors...
In honor of the 75th anniversary of Orson Welles' famous broadcast, we are offering H.G. Well's 'War of the Worlds' for free...
In honor of Election Day, we are offering a sale on political thrillers...
The only thing I find in poor taste is the overuse of the phrase "in honor of".
While the promotions are by their very nature nearly always commercialistic, that is not to say they aren't potentially capable of also actually honoring their intended subjects. If they promote people taking the time and money to read and become more informed about the Battle of Gallipoli, for example, are they not also honoring the same ideals as those promoted through setting aside a Armistice/Veterans/Remembrance/Memorial Day? OTOH, such promotions don't tend to make me feel any better about the sponsor company either.
|