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Old 11-03-2013, 03:31 AM   #136
Yapyap
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Join Date: Nov 2011
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Quote:
Originally Posted by fjtorres View Post
Problem is, their bundle prices are higher than buying both separately:
http://www.the-digital-reader.com/20...uk/#more-59535
So I've heard since, yes. Funny how there was no indication of that when they announced it!

I suppose this reflects the general price discrepancies between a high street / brick-and-mortar shop and online shop, but even so, it does make the whole thing rather pointless as people who would be interested in the bundled ebooks are likely to be people already comfortable with online shopping...

Still, even if this particular project doesn't seem likely to be successful once the potential buyers catch on, it's interesting to see big publishers finally experimenting. HarperCollins in general seems the most keen of the Big Six (or Big Five now, I suppose) to experiment with various ebook schemes. They might not always seem sensible, but I'd rather see a willingness from a publisher to try out different things than to try and pretend ebooks aren't here to stay or ignore them completely in their marketing efforts.
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