iRex is not talking about a third generation of eInk. They're talking about a third generation of devices, which is different.
Basically, the way iRex is looking at it, the original Sony/Kindle/etc devices are generation one. The iLiad is generation two, and the DR is generation three.
As far as eInk itself you've still only got two, the original and vizplex. There's nothing new from EInk that I've heard of.
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