Quote:
Originally Posted by Format C:
In my country (in 2007):
62% of the population over 6 y/o never reads a book.
14,8% reads 1 to 2 books / year
15,2% 3 to 5
8% more than 6
The average expense in books is 65€/year, textbook included.
Is there really a marketplace for ebooks and ereaders?
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Do they read magazines or newspapers? A color reader could capture their attention.
Quote:
Originally Posted by Format C:
Here almost everyone under 40 have got one (or more). Given what iPod does with middle frequencies, it's like to have an ebook reader that prevents the reader from reading the final chapter...
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Now, I wouldn't quite go that far... more like having a reader with very small or medium-gray type.
Quote:
Originally Posted by Format C:
Nonetheless everybody's got one or is longing to.
Why?
Because iPod is not a media player, or a tech gadget or an useful device. It's rather a stud, a fashion accessory, like a bracelet or a diamond ring.
So, if somebody wants to get those market shares with an ereader, they have to get Prada design it, and make it fully visible and ostensible.
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I see your point... though I'd argue the Sony is attractive enough to get people's attention. I think the cost and perceived utility/ease of use, as opposed to the look, is holding readers back. Still, a really snazzy design wouldn't hurt!