Quote:
Originally Posted by Waylander
In Britain the publishers have also made the move away from MMPB's. However, the bigger books that are now the norm, i.e. B format books, are nearly always the same price as their smaller cousins, so I just don't see the point. In fact, some MMPB's (or those that are left) are MORE expensive than the bigger books! How does that work, and what was the reason for changing to a bigger size while still charging basically the same? Even if there is a price rise, it is usually from something like £6.99 to £7-£8.99, which is not that much more, and as I said, the MMPB often cost this in the first place.
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As DuskyRose already pointed out you have 77 million baby boomers with declining eyesight. We are pretty much going to be dictating what will or will not sell in all different areas. And anyone who gets a leg up in catering to our needs is going to win.
While most advertising is aimed at the youth, it is our buying power that wins out in the long run.