Quote:
Originally Posted by fjtorres
Ask your typical US reader who makes ereaders: they'll say Kindle, Nook, and Kobo (maybe). Techies and enthusiasts know Sony makes readers, mainstresm buyers don't. Come shopping time, Sony isn't on their minds.
You can't sell to people who don't know you're selling.
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Ahh. Never heard the term. I think Sony readers are reasonably well known in Canada.