Quote:
Originally Posted by Apache
I wish they would not do it at all. For books written in or about the UK I prefer the original slang and usage. It tends to spoil a book written in the UK about the UK and you see elevator or trunk.
Apache
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Hear hear .....
It's a reflection of the supemarket/tabloid/ mentality in marketing......
Always assume the target audience is a) thick or b) parochial or c) incapable of any independent thought ......