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Old 10-07-2008, 12:03 PM   #14
DMcCunney
New York Editor
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Quote:
Originally Posted by Alexander Turcic View Post
I talked to an iRex guy and he said that his company is happy about the attention e-books have gained through the Kindle. I guess as long as we are talking about a niche market, publicity of any kind (even if it's all about the competitor) is good for all participants.
Pretty much. iRex is targeting a niche market, and going for folks who want features the Kindle doesn't provide. The more people who are aware of ebooks and dedicated readers, the more potential customers iRex has.

If the Kindle does it for you, you won't buy an iLiad in any case.
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