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My personal opinion is that publishers should wise up and make ebooks (epub files) look the best on ereaders, and also make the ebooks as easy to use as possible. Whoever thought of the industry standard to make digital books emulate (look as identical as possible to) paper books is just plain wrong. I think the onus should lie with the publishers and less with the ereader companies.
Car makers don't try to emulate real horse rides by making vehicles drive as bumpy as possible. Don't limit the new technology by focussing on the old technology with all of its good and bad features. Digital books are digital books, so just make them the best book they can be.
I used to believe that filling up all the screen space was the way to go for my ebooks, but having used a kobo for over two years I've changed my mind. Now, I prefer a small margin around the edge of my screen. But since I really hate some ebook formats that provide large margins, I use Calibre and Sigil to make the margins the way I prefer them to be.
Yes, I want my Kobo to use the technology to provide me with the best reading experience, but I really wish the publishers would try to sell me books using the best formatting to let me have better reading experiences without messing around with the files myself.
Sorry for the long-ish rant.
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