Let's pretend that these people would accept ebooks. In that case, it would be far easier for them to go to a bookstore or library with their ereader. An employee could then complete the transaction, loading the ebook onto the ereader in the process. Maybe they'll use a special ereader with very simple software, maybe they won't.

But that's pretending a lot. Chances are that these people aren't into ebooks because they don't see a compelling need for ebooks. Heck, I don't see a compelling need for ebooks now that I've settled down. The only reason why I started using them was because I was teaching in remote parts of Canada.