Only explanation I can come up with if this the "next" big thing from Amazon:
For the masses to adopt a "standard", eReaders need to become more affordable to the masses. Perhaps dropping the removable battery, SD card, case, swtiches, etc...might mean that is the direction Amazon is headed?
If this got the e-reader price point below $200 (a stretch I know), it may not be so crazy after all.
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