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Hamlet, as an Kindle owner, I can tell you that I don't feel tied to Amazon for my books. I am very comfortable with moving to another e-reader if I feel that the quality and customer service is good enough.
But that is an individual choice. If you are not comfortable with the idea of removing DRM and converting, a Kindle is not for you. That is a personal call.
The impression I have of the Aura is that there are many people who love it and have not had any problems. There are many people who have had small problems and are minorly annoyed by them but not enough to change devices. There are many people who have had problems with their screens and firmware and have struggled to get the issues resolved with Aura customer service.
There are folks who have had problems with their screens with the PW but they have not had any problems with customer service. Amazon does a great job with customer service. The horror stories that I have read for the Kobo are mind boggling. Sony and BN have never had particularly great customer service.
I do believe that the number of folks having more serious problems is a small percentage of the Kobo population. But it seems painful if you are one of the ones with the problem.
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