Quote:
Originally Posted by haydnfan
I'm already seeing that happening. At BN now I see lots of trade paperbacks and hardcovers and not nearly as many mass market paperbacks when it used to be the other way around.
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That is what bookstores prefer; with lower traffic, they need the higher unit prices. But I'm skeptical MMPBs will totally vanish. Bestsellers rely on MMPB sales to casual readers for a good portion of their post-release window revenues.
I can see the format being relegated to newstands and supermarkets but ebook penetration among casual readers needs to be bigger before killing the format doesn't hurt the bottom line.