I know the issue of profitability for app developers on iOS vs. Android is one that's been discussed here a few times, so I thought this article from Business Insider might be of interest.
I also know that anything iOS vs. Android tends to bring out some heated arguments, so here's a call for everyone to try to keep it civil and to stay away from the snarky comments.
I won't quote the article in its entirety, but below is a few snippets. For the entire thing, you can go here:
http://www.businessinsider.in/Its-No...w/24303312.cms
Quote:
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Originally Posted by Business Insider
It's No Longer True That Android App Developers Are Starving For Revenue, Here's The Evidence
Does it pay to be an Android app developer? How do revenues on Android compare to those on Apple's mobile platform, iOS?
For a couple of years, app marketing and analytics firms have estimated the size of the Android-iOS monetization gap using various definitions of revenue, and their conclusion has always been that Android falls short.
But in a new report, BI Intelligence explains that it's no longer the case that there's no money to be made on Android. In fact, when a broad view of revenue is taken into account, including advertising, mobile commerce, and other fees, Android only lags Apple by a hair...
Here are our takeaways on the Android market opportunity:
- When taking into account commerce, advertising, developer fees and app revenue, Android has nearly closed the monetization gap with Apple's iOS operating system. Android developers worldwide earn 90 cents for every 1$ earned by iOS developers, according to the latest data...
- Advertising has emerged as the dominant revenue source for Android developers, and there's a real opportunity here since ad rates are still lower on Android than iOS...
- Android is running on 76% of mobile devices and 80% of smartphones. In the same way that Windows software defined the PC era, Android now defines mobile computing and eventually that will translate to even more revenue.
- That said, even as it continues to gain market share overseas, Android's growth has stalled in the U.S...
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