Quote:
Originally Posted by rhadin
Also, consider this: Buying an ebook reading device is currently an expensive proposition so most people buy 1 device. If that 1 device is the Kindle, they are locked into the Amazon store, especially now that Amazon owns Mobi. Yes, I know that the Kindle can handle other formats and that there are conversion tools, but most people will only think Amazon and will not go to the trouble of converting other formats.
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I see what you're saying but if Amazon truly wanted to lock people into only buying from Amazon, the Kindle would only read AZW and Topaz files.
I believe you are correct about most folks who own the Kindle thinking that they can only buy ebooks from Amazon but I think that is true of Sony Reader owners as well. It is only the more tech savvy owners who venture out to look elsewhere for content. I'm sure there are thousands of people happily purchasing their ebooks from the Sony store (or from Amazon) who have no problems with things as they are.