Quote:
Originally Posted by jscarbo
Although Amazon doesn't release sales figures, I'd guess that the vast majority of their ebook sales are made to avid readers who buy 3 to 5 ebooks a month. I generally buy about double that amount, spending $50 or more per month on ebook purchases. I'd be surprised if the average tablet owner reads more than a book a month on their tablet.
The market for tablets is much larger than the market for e-ink readers because it's a multi-purpose device but I doubt it will ever replace e-ink devices for avid readers. Again, using Amazon as an example, I'm fairly certain they make far more profit on ebook sales to e-ink Kindle owners than they do on ebook sales to tablet owners.
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As you say Amazon doesn't release sales figures so this is all speculation but I doubt if you're right on an aggregate basis. There are a *lot* more casual readers than avid readers. You wouldn't think so by reading this forum but if you ask around I think you'll find casual readers outnumber avid readers by at least 20 to 1. I'm sure you're right that Amazon makes more profit from the individual Kindle owner than from the individual tablet owner-but 20 times as much? Or more? (Non-scientific poll in my neighborhood, trying to donate my old pbooks, ran about 50 to 1 casual vs avid readers. May or may not be similar for ebooks.)