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Given that eInk suffers from inherent ghosting due to the very aspects that make it so great in sunlight I think it best to just enable the full refresh on every page turn (whether you use a Kindle or a competing eInk reader). You may notice that a few have mentioned turning it on as soon as they got their PW after having used a previous generation for a while. I did as well -- I was already completely accustomed to the flash, so it didn't bother me to keep it. I don't even notice it anymore -- if anything I think it'd be more obnoxious if it were only occasional as it would come by surprise. The only drawback to the full refresh is that it uses slightly more power, but the battery life is still phenomenal.
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