Quote:
Originally Posted by Dr. Drib
Although there may a kernel of truth concerning the similarity of the two names and a reason for this error having occurred (an opinion that I do not entirely share, by the way), I think a more verifiable reason - based upon the content of so many threads here in this forum - deals with a feeling of basic incompetence about Kobo from our members, a level of incompetence not previously seen before from a major player in the ebook business.
Don
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Well yes, but that incompetence is why they would confuse the two products. It's less likely that someoene just grabbed the wrong box, or at least I would think they don't have a big pile of readers with all models mixed together. It's more likely that an improperly trained employee, or an apathetic one, just heard/read "Aura" and didn't bother to stop and think that there are two Aura models nor to consider which one. But the confusion is only truly possible thanks to the incompetenc (especially considering it wasn't a one off as we've seen).