Thread: Sony PRS-700 Reader launch in New York City
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Old 10-05-2008, 04:30 PM   #76
DMcCunney
New York Editor
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Quote:
Originally Posted by Boston View Post
I can't imagine why the brick-and-mortar stores would partner with Sony unless some POS feature where in the works.
Finding out about continuing engagement with the retailer is one of the things I want to do.

But Sony sells devices through retailers, so partnering with them on the Reader is a natural step. However, the Reader is a one time sale. What brings the customer back next time?

So I concur, some sort of setup to sell ebooks for the reader as well as the reader itself seems indicated. I jost don't yet know what Son'ys plans are in that area.
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Dennis
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