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Like Bob, I don't use the wireless all that often. I shop on the Amazon site and then just turn the wireless on to get my stuff. Other than that I turn it on for the occasional Wikipedia search. If the 700 had WiFi and a browser, it wouldn't quite have the ease of the EVDO. You wouldn't be able to rely as much on having connectivity when you're out, but I think people would still find it convenient. They could do online searches and Wikipedia like I do with my Kindle. Sure, I can get up and go to my computer but that breaks the rhythm of my reading more. I'm much less likely to than if I can just flip a switch and have my answer. I could get up and grab a dictionary, too, but before I had the Kindle I usually just infer from context and move on.
Sony could tailor a store site optimized for the device. Other stores, maybe even the Overdrive library service could do that as well. At the very least, they could have a page where you could log in and retrieve your content. If you wanted to move towards a paperless office, people could make online document repositories on their intranets accessible by the reader.
The lack of wireless isn't a dealbreaker for me but, like Harry with the dictionary, I didn't realize how much I would like it until I had it. I don't use it a lot but it adds to the quality of experience in a meaningful way.
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