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I can't imagine why the brick-and-mortar stores would partner with Sony unless some POS feature where in the works. I hope it happens as I would hate to see bookstores go the same way as the large record chains. I will occasionally still purchase at the brick-and-mortar stores just because I want to do my part to keep them in business given I do enjoy the experience there.
POS and wireless purchasing, increased content and discounted pricing (even if its through a club), would provide compelling reasons to switch to Sony.
(And I love my Kindle)
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