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JDI (Japan Display Inc.), a joint venture between Sony, Toshiba and Hitachi, has announced that it will begin to produce Full HD 5-inch “WhiteMagic” LCD displays, which are almost 40% brighter when compared to some of the brightest displays on high-end phones of 2013.
(...)the new displays from JDI utilize an extra white pixel added to the standard RGB (Red-Green-Blue) pixel layout to create a RGBW (Red-Green-Blue-White) pixel layout.
This tweak allows the display to reach a surface luminance of 840cd/m^2, an insanely high brightness when compared to current smartphones (...)
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I don't read often on my phone, but any improvements to make the screen more readable in daylight are certainly welcome.